The Appara Platform is designed to save time, eliminate mundane tasks, and provide the freedom for legal professionals to focus on what matters – be it firm growth or spending more time with family. Thus, the Appara ecosystem – composed of people, the Platform, Solutions, Tools, and Integrations – came to be.
Peter was introduced to the founding team just before the Covid 19 Pandemic. Working with the founders, he led and collaborated on taking an impressive AI solutions exercise and developing it into a SaaS product, from branding, copy and messaging, to hiring and developing its SaaS demand, marketing and sales framework. And then populating it with best in class best practices and structure. From there he supported the development of people management, customer success and the ongoing talent acquisition strategy to dial in it’s market share. Today Appara is a market leading legal technology venture. Peter continues to support the C-Suite and board of directors with various people, product and expansion activities.
SaaS
Legal Technology
Venture Capital
AI
Brand Development
Demand Generation
Marketing and Lead Generation
Sales Best Practices
Product Innovation
Product Market Fit
Team Products
Executive Management
Team Development